Global Luxury Brands' Strategies to Fight Recession

In the face of economic distress, various consumption patterns emerge, including pursuit of rare products, purchases with sensitivity toward social issues, and self-comfort attainment. In response to these shopping behaviors, luxury brands are seeking quantitative growth by focusing on the most elit...

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Veröffentlicht in:	SERI quarterly (Seoul) 2009-10, Vol.2 (4), p.108
1. Verfasser:	Choi, Soon-hwa
Format:	Artikel
Sprache:	eng
Schlagworte:	Affluence Brand loyalty Consumer behavior Consumers Consumption Elitism Emerging markets International Keywords Luxuries Market strategy Marketing Middle class Museums Niche marketing Product lines Professionals Purchasing power Recessions Sales Social responsibility Standard of living Target markets Trends
Online-Zugang:	Volltext
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