HYPOTHESES OF EQUIVALENCE AND THEIR TESTING

Hypothesis of no difference are null hypotheses for studies to show that populations differ. To show that populations are essentially the same, the appropriate null is that substantial differences do exist. We propose that there is a pent-up conceptual need for equivalence hypothesizing in all of ma...

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Veröffentlicht in:Journal of marketing theory and practice 2018-07, Vol.26 (3), p.280-288
Hauptverfasser: Garber, Lawrence L., Boya, Ünal Ö., Hyatt, Eva M.
Format: Artikel
Sprache:eng
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