The neglected frontier: Product pricing risk

To date, little attention has been given to the measurement of product-pricing risk in evaluating the franchise value and/or risk of a financial institution. A key factor in the pricing of a product is the question of whether it is a commodity or is in some way differentiated. Differentiation can ta...

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Veröffentlicht in:	ABA banking journal 1998-04, Vol.90 (4), p.46
Hauptverfasser:	Smith, Stanley D, Frieder, Larry A
Format:	Magazinearticle
Sprache:	eng
Schlagworte:	Balance sheets Banking industry Banks Cost control Customer services Data warehouses Frequent flier programs Interest rates Money market deposit accounts Prices Pricing policies Product differentiation Profit margins Profitability Questionnaires Relationship banking Retail banking Risk management Small business loans Telephone banking
Online-Zugang:	Volltext
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