Government programs for business internationalization: a reflection upon the case of the cosmetics and toiletries sector in Bogotá

Accessing the international markets is becoming more and more critical for companies as this allows them to expand and grow more competitive. The use of green strategies within the organization has been proposed as a product differentiator that will allow companies to access international markets mo...

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Veröffentlicht in:	Innovar : revista de ciencias administrativas y sociales 2019-01, Vol.29 (71), p.69
Hauptverfasser:	Diaz-Ariza, Diana Marcela, García-Castiblanco, Claudia Paola, Carlos Andrés Pinzón Muñoz
Format:	Artikel
Sprache:	spa
Schlagworte:	Cosmetics Cosmetics industry Entrepreneurs Globalization Green products
Online-Zugang:	Volltext
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