Data Warehousing Supports Corporate Strategy at First American Corporation
From 1990 through 1998, First American Corporation (FAC) changed its corporate strategy from a traditional banking approach to a customer relationship-oriented strategy that placed FAC's customers at the center of all aspects of the company's operations. The transformation made FAC an inno...
Gespeichert in:
| Veröffentlicht in: | MIS quarterly 2000-12, Vol.24 (4), p.547-567 |
|---|---|
| Hauptverfasser: | , , , |
| Format: | Artikel |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | 567 |
|---|---|
| container_issue | 4 |
| container_start_page | 547 |
| container_title | MIS quarterly |
| container_volume | 24 |
| creator | Cooper, Brian L. Watson, Hugh J. Wixom, Barbara H. Goodhue, Dale L. |
| description | From 1990 through 1998, First American Corporation (FAC) changed its corporate strategy from a traditional banking approach to a customer relationship-oriented strategy that placed FAC's customers at the center of all aspects of the company's operations. The transformation made FAC an innovative leader in the financial services industry. This case study describes FAC's transformation and the way in which a data warehouse called VISION helped make it happen. FAC's experiences suggest lessons for managers who plan to use technology to support changes that are designed to significantly improve organizational performance. In addition, they raise interesting questions about the means by which information technology can be used to gain competitive advantage. |
| doi_str_mv | 10.2307/3250947 |
| format | Article |
| fullrecord | <record><control><sourceid>jstor_proqu</sourceid><recordid>TN_cdi_proquest_journals_218116078</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><jstor_id>3250947</jstor_id><sourcerecordid>3250947</sourcerecordid><originalsourceid>FETCH-LOGICAL-c279t-ce32526709be63896ed312d7910468a55a1283a2e5078b3887fbcad60675671c3</originalsourceid><addsrcrecordid>eNp10D1PwzAQBmALgUQoiL9gISSmwNlufM5YhZYPVWIoiDFyEqckonGwnaH_nlSp2Jjuhuc-9BJyzeCeC8AHwRNI53hCIs4kj1MUcEoi4ChjRCXOyYX3LQAwZBiR10cdNP3UznzZwTfdlm6GvrcueJpZNzY6GLoJh7LdUx3oqnE-0MXOuKbU3R9qbHdJzmr97c3Vsc7Ix2r5nj3H67enl2yxjkuOaYhLM37IJUJaGClUKk0lGK8wZTCXSieJZlwJzU0CqAqhFNZFqSsJEhOJrBQzcjPt7Z39GYwPeWsH140nc84UY3KcG9HdhEpnvXemznvX7LTb5wzyQ075MadR3k6y9cG6f9kv5jVjuQ</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>218116078</pqid></control><display><type>article</type><title>Data Warehousing Supports Corporate Strategy at First American Corporation</title><source>Business Source Complete</source><source>JSTOR Archive Collection A-Z Listing</source><creator>Cooper, Brian L. ; Watson, Hugh J. ; Wixom, Barbara H. ; Goodhue, Dale L.</creator><creatorcontrib>Cooper, Brian L. ; Watson, Hugh J. ; Wixom, Barbara H. ; Goodhue, Dale L.</creatorcontrib><description>From 1990 through 1998, First American Corporation (FAC) changed its corporate strategy from a traditional banking approach to a customer relationship-oriented strategy that placed FAC's customers at the center of all aspects of the company's operations. The transformation made FAC an innovative leader in the financial services industry. This case study describes FAC's transformation and the way in which a data warehouse called VISION helped make it happen. FAC's experiences suggest lessons for managers who plan to use technology to support changes that are designed to significantly improve organizational performance. In addition, they raise interesting questions about the means by which information technology can be used to gain competitive advantage.</description><identifier>ISSN: 0276-7783</identifier><identifier>EISSN: 2162-9730</identifier><identifier>DOI: 10.2307/3250947</identifier><identifier>CODEN: MISQDP</identifier><language>eng</language><publisher>Minneapolis: The Society for Information Management and The Management Information Systems Research Center of the University of Minnesota, and The Association for Information Systems</publisher><subject>Banking industry ; Banks ; Competitive advantage ; Corporate objectives ; Corporate profiles ; Corporate profits ; Corporate strategies ; Cost control ; Customer relationship management ; Customer services ; Customers ; Data warehouses ; Data warehousing ; Distribution channels ; Financial management ; Financial services ; Information technology ; Market shares ; Marketing ; Product differentiation ; Product lines ; Profitability ; Retail banking ; SIM Paper Competition ; Studies ; Warehouses ; Warehousing</subject><ispartof>MIS quarterly, 2000-12, Vol.24 (4), p.547-567</ispartof><rights>Copyright 2000 SIM International and the Management Information Systems Research Center (MISRC)</rights><rights>Copyright University of Minnesota, MIS Research Center Dec 2000</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c279t-ce32526709be63896ed312d7910468a55a1283a2e5078b3887fbcad60675671c3</citedby></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://www.jstor.org/stable/pdf/3250947$$EPDF$$P50$$Gjstor$$H</linktopdf><linktohtml>$$Uhttps://www.jstor.org/stable/3250947$$EHTML$$P50$$Gjstor$$H</linktohtml><link.rule.ids>314,780,784,803,27923,27924,58016,58249</link.rule.ids></links><search><creatorcontrib>Cooper, Brian L.</creatorcontrib><creatorcontrib>Watson, Hugh J.</creatorcontrib><creatorcontrib>Wixom, Barbara H.</creatorcontrib><creatorcontrib>Goodhue, Dale L.</creatorcontrib><title>Data Warehousing Supports Corporate Strategy at First American Corporation</title><title>MIS quarterly</title><description>From 1990 through 1998, First American Corporation (FAC) changed its corporate strategy from a traditional banking approach to a customer relationship-oriented strategy that placed FAC's customers at the center of all aspects of the company's operations. The transformation made FAC an innovative leader in the financial services industry. This case study describes FAC's transformation and the way in which a data warehouse called VISION helped make it happen. FAC's experiences suggest lessons for managers who plan to use technology to support changes that are designed to significantly improve organizational performance. In addition, they raise interesting questions about the means by which information technology can be used to gain competitive advantage.</description><subject>Banking industry</subject><subject>Banks</subject><subject>Competitive advantage</subject><subject>Corporate objectives</subject><subject>Corporate profiles</subject><subject>Corporate profits</subject><subject>Corporate strategies</subject><subject>Cost control</subject><subject>Customer relationship management</subject><subject>Customer services</subject><subject>Customers</subject><subject>Data warehouses</subject><subject>Data warehousing</subject><subject>Distribution channels</subject><subject>Financial management</subject><subject>Financial services</subject><subject>Information technology</subject><subject>Market shares</subject><subject>Marketing</subject><subject>Product differentiation</subject><subject>Product lines</subject><subject>Profitability</subject><subject>Retail banking</subject><subject>SIM Paper Competition</subject><subject>Studies</subject><subject>Warehouses</subject><subject>Warehousing</subject><issn>0276-7783</issn><issn>2162-9730</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2000</creationdate><recordtype>article</recordtype><sourceid>ABUWG</sourceid><sourceid>AFKRA</sourceid><sourceid>AZQEC</sourceid><sourceid>BENPR</sourceid><sourceid>CCPQU</sourceid><sourceid>DWQXO</sourceid><sourceid>GNUQQ</sourceid><recordid>eNp10D1PwzAQBmALgUQoiL9gISSmwNlufM5YhZYPVWIoiDFyEqckonGwnaH_nlSp2Jjuhuc-9BJyzeCeC8AHwRNI53hCIs4kj1MUcEoi4ChjRCXOyYX3LQAwZBiR10cdNP3UznzZwTfdlm6GvrcueJpZNzY6GLoJh7LdUx3oqnE-0MXOuKbU3R9qbHdJzmr97c3Vsc7Ix2r5nj3H67enl2yxjkuOaYhLM37IJUJaGClUKk0lGK8wZTCXSieJZlwJzU0CqAqhFNZFqSsJEhOJrBQzcjPt7Z39GYwPeWsH140nc84UY3KcG9HdhEpnvXemznvX7LTb5wzyQ075MadR3k6y9cG6f9kv5jVjuQ</recordid><startdate>20001201</startdate><enddate>20001201</enddate><creator>Cooper, Brian L.</creator><creator>Watson, Hugh J.</creator><creator>Wixom, Barbara H.</creator><creator>Goodhue, Dale L.</creator><general>The Society for Information Management and The Management Information Systems Research Center of the University of Minnesota, and The Association for Information Systems</general><general>University of Minnesota, MIS Research Center</general><scope>AAYXX</scope><scope>CITATION</scope><scope>0U~</scope><scope>1-H</scope><scope>3V.</scope><scope>7WY</scope><scope>7WZ</scope><scope>7XB</scope><scope>87Z</scope><scope>88K</scope><scope>8AL</scope><scope>8FE</scope><scope>8FG</scope><scope>8FK</scope><scope>8FL</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>ARAPS</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>BGLVJ</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FRNLG</scope><scope>F~G</scope><scope>GNUQQ</scope><scope>HCIFZ</scope><scope>JQ2</scope><scope>K60</scope><scope>K6~</scope><scope>K7-</scope><scope>L.-</scope><scope>L.0</scope><scope>M0C</scope><scope>M0N</scope><scope>M2T</scope><scope>P5Z</scope><scope>P62</scope><scope>PQBIZ</scope><scope>PQBZA</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PYYUZ</scope><scope>Q9U</scope></search><sort><creationdate>20001201</creationdate><title>Data Warehousing Supports Corporate Strategy at First American Corporation</title><author>Cooper, Brian L. ; Watson, Hugh J. ; Wixom, Barbara H. ; Goodhue, Dale L.</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c279t-ce32526709be63896ed312d7910468a55a1283a2e5078b3887fbcad60675671c3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2000</creationdate><topic>Banking industry</topic><topic>Banks</topic><topic>Competitive advantage</topic><topic>Corporate objectives</topic><topic>Corporate profiles</topic><topic>Corporate profits</topic><topic>Corporate strategies</topic><topic>Cost control</topic><topic>Customer relationship management</topic><topic>Customer services</topic><topic>Customers</topic><topic>Data warehouses</topic><topic>Data warehousing</topic><topic>Distribution channels</topic><topic>Financial management</topic><topic>Financial services</topic><topic>Information technology</topic><topic>Market shares</topic><topic>Marketing</topic><topic>Product differentiation</topic><topic>Product lines</topic><topic>Profitability</topic><topic>Retail banking</topic><topic>SIM Paper Competition</topic><topic>Studies</topic><topic>Warehouses</topic><topic>Warehousing</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Cooper, Brian L.</creatorcontrib><creatorcontrib>Watson, Hugh J.</creatorcontrib><creatorcontrib>Wixom, Barbara H.</creatorcontrib><creatorcontrib>Goodhue, Dale L.</creatorcontrib><collection>CrossRef</collection><collection>Global News & ABI/Inform Professional</collection><collection>Trade PRO</collection><collection>ProQuest Central (Corporate)</collection><collection>ABI/INFORM Collection</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ABI/INFORM Global (Alumni Edition)</collection><collection>Telecommunications (Alumni Edition)</collection><collection>Computing Database (Alumni Edition)</collection><collection>ProQuest SciTech Collection</collection><collection>ProQuest Technology Collection</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ABI/INFORM Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>Advanced Technologies & Aerospace Collection</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>Technology Collection</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>Business Premium Collection (Alumni)</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>ProQuest Central Student</collection><collection>SciTech Premium Collection</collection><collection>ProQuest Computer Science Collection</collection><collection>ProQuest Business Collection (Alumni Edition)</collection><collection>ProQuest Business Collection</collection><collection>Computer Science Database</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Professional Standard</collection><collection>ABI/INFORM Global</collection><collection>Computing Database</collection><collection>Telecommunications Database</collection><collection>Advanced Technologies & Aerospace Database</collection><collection>ProQuest Advanced Technologies & Aerospace Collection</collection><collection>ProQuest One Business</collection><collection>ProQuest One Business (Alumni)</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ABI/INFORM Collection China</collection><collection>ProQuest Central Basic</collection><jtitle>MIS quarterly</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Cooper, Brian L.</au><au>Watson, Hugh J.</au><au>Wixom, Barbara H.</au><au>Goodhue, Dale L.</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Data Warehousing Supports Corporate Strategy at First American Corporation</atitle><jtitle>MIS quarterly</jtitle><date>2000-12-01</date><risdate>2000</risdate><volume>24</volume><issue>4</issue><spage>547</spage><epage>567</epage><pages>547-567</pages><issn>0276-7783</issn><eissn>2162-9730</eissn><coden>MISQDP</coden><abstract>From 1990 through 1998, First American Corporation (FAC) changed its corporate strategy from a traditional banking approach to a customer relationship-oriented strategy that placed FAC's customers at the center of all aspects of the company's operations. The transformation made FAC an innovative leader in the financial services industry. This case study describes FAC's transformation and the way in which a data warehouse called VISION helped make it happen. FAC's experiences suggest lessons for managers who plan to use technology to support changes that are designed to significantly improve organizational performance. In addition, they raise interesting questions about the means by which information technology can be used to gain competitive advantage.</abstract><cop>Minneapolis</cop><pub>The Society for Information Management and The Management Information Systems Research Center of the University of Minnesota, and The Association for Information Systems</pub><doi>10.2307/3250947</doi><tpages>21</tpages></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 0276-7783 |
| ispartof | MIS quarterly, 2000-12, Vol.24 (4), p.547-567 |
| issn | 0276-7783 2162-9730 |
| language | eng |
| recordid | cdi_proquest_journals_218116078 |
| source | Business Source Complete; JSTOR Archive Collection A-Z Listing |
| subjects | Banking industry Banks Competitive advantage Corporate objectives Corporate profiles Corporate profits Corporate strategies Cost control Customer relationship management Customer services Customers Data warehouses Data warehousing Distribution channels Financial management Financial services Information technology Market shares Marketing Product differentiation Product lines Profitability Retail banking SIM Paper Competition Studies Warehouses Warehousing |
| title | Data Warehousing Supports Corporate Strategy at First American Corporation |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-11T05%3A12%3A45IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-jstor_proqu&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Data%20Warehousing%20Supports%20Corporate%20Strategy%20at%20First%20American%20Corporation&rft.jtitle=MIS%20quarterly&rft.au=Cooper,%20Brian%20L.&rft.date=2000-12-01&rft.volume=24&rft.issue=4&rft.spage=547&rft.epage=567&rft.pages=547-567&rft.issn=0276-7783&rft.eissn=2162-9730&rft.coden=MISQDP&rft_id=info:doi/10.2307/3250947&rft_dat=%3Cjstor_proqu%3E3250947%3C/jstor_proqu%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=218116078&rft_id=info:pmid/&rft_jstor_id=3250947&rfr_iscdi=true |