Value creation in consumption journeys: recursive reflexivity and practice continuity

This study explores how reflexivity contributes to the continuation of value creation for consumers throughout consumption journeys. Reflexivity is awareness of the self within the world. Our study establishes a framework for studying consumption journeys centered on progressive engagement with a pr...

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Veröffentlicht in:	Journal of the Academy of Marketing Science 2019-05, Vol.47 (3), p.499-515
Hauptverfasser:	Akaka, Melissa Archpru, Schau, Hope Jensen
Format:	Artikel
Sprache:	eng
Schlagworte:	Business and Management Consumption Consumption (Economics) Marketing Marketing research Original Empirical Research Reflexivity Reflexivity (Logic) Social Sciences Studies Value creation
Online-Zugang:	Volltext
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