Latin American franchise internationalization: The impact of institutional environment

We analyze the internationalization of Brazilian franchise chains in Latin America. A total of 119 observations verify international commitment in each country in relation to institutional environment factors and how they are moderated by chain size and industry. The results show that despite all in...

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Veröffentlicht in:	Thunderbird international business review 2019-03, Vol.61 (2), p.217-228
Hauptverfasser:	Melo, Pedro Lucas de Resende, Borini, Felipe Mendes, Ogasavara, Mario Henrique
Format:	Artikel
Sprache:	eng
Schlagworte:	Business Corruption country analysis Emerging markets entrepreneurship franchise chains franchise internationalization Globalization institutional theory International organizations Political risk
Online-Zugang:	Volltext
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