Experiência de Consumo do Pokémon GO e Intenção de Compra

Objective: This work seeks to explore how the use of Pokémon GO game affects the consumers' purchase intention, through responses that originate from this consumption experience. Method: A mixed method was used to perform two surveys with consumers of the game Pokémon GO, a qualitative one, usi...

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Veröffentlicht in:	Revista brasileira de marketing 2018-11, Vol.17 (6), p.821
Hauptverfasser:	Karin Borges Senra, Vieira, Francisco Giovanni David
Format:	Artikel
Sprache:	por
Schlagworte:	Consumers Consumption Purchase intention
Online-Zugang:	Volltext
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