Cultural influences on B2B service quality-satisfaction-loyalty

The link between service quality, customer satisfaction, and customer loyalty has drawn the attention of both academic researchers and practitioners. They are also focusing on the effect of cultural differences on customer attitudes and behaviour in the global service industry. This paper examines t...

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Veröffentlicht in:	The Service industries journal 2019-03, Vol.39 (3-4), p.229-249
Hauptverfasser:	Lee, Myungho, Kang, Mincheol, Kang, Juyoung
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand loyalty Business to business commerce cultural difference Cultural differences customer loyalty Customer satisfaction NPS Quality of service Service quality 净推荐值(NPS) 文化差异 服务质量 顾客忠诚度 顾客满意度
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