Property rights, legal issues, and business models in virtual world communities

This paper uses a business model framework to help identify the issues that developers of virtual worlds have to address as their enterprises mature. While most virtual worlds have adopted subscription models there is an increasing trend toward selling digital items directly to users. This arises fr...

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Veröffentlicht in:Electronic commerce research 2006-01, Vol.6 (1), p.39-56
1. Verfasser: MacInnes, Ian
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description This paper uses a business model framework to help identify the issues that developers of virtual worlds have to address as their enterprises mature. While most virtual worlds have adopted subscription models there is an increasing trend toward selling digital items directly to users. This arises from the emergent markets linking real world currency to items existing on company servers. This practice has resulted in controversial and unresolved legal issues. Communities that arise from virtual worlds can be classified according to level and type of control. Lack of control can lead to a Hobbesian world of predation and vigilantism. Strong developer control can be exerted to protect users but communities adopting shared governance with users are likely to become more common. [PUBLICATION ABSTRACT]
doi_str_mv 10.1007/s10660-006-5987-8
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source Business Source Complete; SpringerLink Journals - AutoHoldings
subjects Arbitrage
Broadband
Business models
Games
Internet
Law
Litigation
Property rights
Studies
Virtual communities
title Property rights, legal issues, and business models in virtual world communities
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