A Systematic Review of the Bottom/Base of the Pyramid Literature: Cumulative Evidence and Future Directions

Sixteen years ago, Prahalad and Hart (Strategy + Business 26:2-14, 2002) introduced the possibility of both profitably serving the poor and alleviating poverty. This first iteration of the Bottom/Base of the Pyramid approach (known as BoP 1.0) focused on selling to the poor. In 2008, after ethical c...

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