Investigating a New Education Frontier: Instructor Communication Behavior in CD-ROM Texts-Do Traditionally Positive Behaviors Translate into This New Environment?

The non-interactive video learning environment, or CD-ROM texts, that feature video instructors delivering course material are becoming increasingly popular in institutions of higher education. Instructor nonverbal immediacy and humor have been proven to enhance instructor credibility and motivate s...

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Veröffentlicht in:Communication quarterly 2007-01, Vol.55 (1), p.19-38
Hauptverfasser: Houser, Marian L., Cowan, Renee L., West, Daniel A.
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container_title Communication quarterly
container_volume 55
creator Houser, Marian L.
Cowan, Renee L.
West, Daniel A.
description The non-interactive video learning environment, or CD-ROM texts, that feature video instructors delivering course material are becoming increasingly popular in institutions of higher education. Instructor nonverbal immediacy and humor have been proven to enhance instructor credibility and motivate student learning in the traditional and distance learning classrooms. Framed by the media naturalness hypothesis, this experimental study investigated the effects (instructor credibility, student motivation, and learning) of these behaviors when mediated. Results indicate that nonverbal immediacy and humor do not have a significant effect on student learning in virtual instruction but do have a significant effect on student motivation and perceptions of instructor credibility. Highly immediate and highly humorous instructors appear to be more motivating and credible, with nonverbal immediacy having the greatest impact.
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subjects CD-ROM Textbooks
Credibility
Distance learning
Educational materials
Higher education
Humor
Instructor Behaviors
Media Naturalness Hypothesis
Motivation
Nonverbal Immediaccy
Psychology of learning
Student behavior
Student Learning
Teachers
Virtual Instruction
title Investigating a New Education Frontier: Instructor Communication Behavior in CD-ROM Texts-Do Traditionally Positive Behaviors Translate into This New Environment?
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