The diffusion of IP telephony and vendors' commercialisation strategies
The Internet telephony (IP telephony) has been presented as a technology that can replace existing fixed-line services and disrupt the telecommunications industry by offering new low-priced services. This study investigates the diffusion of IP telephony in Denmark by focusing on vendors’ commerciali...
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| Veröffentlicht in: | Journal of information technology 2009-03, Vol.24 (1), p.25-34 |
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| container_title | Journal of information technology |
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| creator | Constantiou, Ioanna D Papazafeiropoulou, Anastasia Dwivedi, Yogesh K |
| description | The Internet telephony (IP telephony) has been presented as a technology that can replace existing fixed-line services and disrupt the telecommunications industry by offering new low-priced services. This study investigates the diffusion of IP telephony in Denmark by focusing on vendors’ commercialisation strategies. The theory of disruptive innovation is introduced to investigate vendors’ perceptions about IP telephony and explore their strategies that affect the diffusion process in the residential market. The analysis is based on interview data collected from the key market players. The study's findings suggest that IP telephony is treated as a sustaining innovation that goes beyond the typical voice transmission and enables provision of advanced services such as video telephony. |
| doi_str_mv | 10.1057/jit.2008.29 |
| format | Article |
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| language | eng |
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| source | SAGE Complete A-Z List |
| subjects | Business and Management Business Information Systems Communication Consumer behavior Consumers Customer services Disruptive innovation Information systems Information Systems and Communication Service Innovation/Technology Management Internet Internet telephony Management Market segments Research Article Strategic planning Studies Technological change Telecommunications industry Willingness to pay |
| title | The diffusion of IP telephony and vendors' commercialisation strategies |
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