SELECTIVE CIVIL WAR BATTLEFIELD PRESERVATION AS A METHOD OF MARKETING THE SOUTHERN "LOST CAUSE"

Although the marketing of ideas is mentioned in all principles of marketing texts, there is not much concerning it in the literature. The Southern "Lost Cause" may have been the first large-scale idea marketing campaign. One aspect of "Lost Cause" marketing, selective battlefield preservation, is the subject of this article. Battlefield preservation in different historical eras is presented, and differentiation is made among the types of emphasis in the preservation depending on which level of government or organization is responsible. Conclusions are made about the reasons for differing amounts of preservation and interpretive bias. [PUBLICATION ABSTRACT]