Buyer Seller Productivity and Economic Development
Concepts of buyer productivity and seller productivity have not received much attention in previous macromarketing literature. This article focuses on how the relative productivity of the buyer and the seller shifts with the changing economic environment. The authors advocate a series of normative i...
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| Veröffentlicht in: | Journal of macromarketing 1988-12, Vol.8 (2), p.15-28 |
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| container_end_page | 28 |
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| container_issue | 2 |
| container_start_page | 15 |
| container_title | Journal of macromarketing |
| container_volume | 8 |
| creator | McIntyre, Roger P. Kale, Sudhir H. |
| description | Concepts of buyer productivity and seller productivity have not received much attention in previous macromarketing literature. This article focuses on how the relative productivity of the buyer and the seller shifts with the changing economic environment. The authors advocate a series of normative implications discussing how the concept of consumer productivity can be operationalized by policymakers and multinational firms in less developed countries. |
| doi_str_mv | 10.1177/027614678800800204 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0276-1467 |
| ispartof | Journal of macromarketing, 1988-12, Vol.8 (2), p.15-28 |
| issn | 0276-1467 1552-6534 |
| language | eng |
| recordid | cdi_proquest_journals_215847626 |
| source | SAGE Complete |
| subjects | Buying Economic development Economic theory Implications Incentives LDCs Marketing Productivity Productivity measurement Regulation |
| title | Buyer Seller Productivity and Economic Development |
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