Motivation triggers for customer participation in value co-creation

Innovative new ideas are no longer bound by internal R&D efforts of the organisation. Many successful innovation ideas stem from external sources, especially engaged customers. This study investigates motivation triggers for customer participation in co-creation of value with the firm by using a...

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Veröffentlicht in:	Service business 2019-09, Vol.13 (3), p.557-580
Hauptverfasser:	Palma, Freida C., Trimi, Silvana, Hong, Soon-Goo
Format:	Artikel
Sprache:	eng
Schlagworte:	Business and Management Customer relations Empirical Article Human Resource Management Management Market strategy
Online-Zugang:	Volltext
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