Motivation triggers for customer participation in value co-creation
Innovative new ideas are no longer bound by internal R&D efforts of the organisation. Many successful innovation ideas stem from external sources, especially engaged customers. This study investigates motivation triggers for customer participation in co-creation of value with the firm by using a...
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| Veröffentlicht in: | Service business 2019-09, Vol.13 (3), p.557-580 |
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| creator | Palma, Freida C. Trimi, Silvana Hong, Soon-Goo |
| description | Innovative new ideas are no longer bound by internal R&D efforts of the organisation. Many successful innovation ideas stem from external sources, especially engaged customers. This study investigates motivation triggers for customer participation in co-creation of value with the firm by using a dual-research approach: grounded theory to explore the factors that motivate customers to participate in value co-creation, and a survey to identify the primary triggers of customer value co-creation. Six primary triggers identified were affiliation, expertise, expression and experience, recognition, community and tangible reward. The results contribute to the literature on co-creation as well as to practicing managers for formulating effective customer engagement. |
| doi_str_mv | 10.1007/s11628-018-00395-w |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 1862-8516 |
| ispartof | Service business, 2019-09, Vol.13 (3), p.557-580 |
| issn | 1862-8516 1862-8508 |
| language | eng |
| recordid | cdi_proquest_journals_2156284626 |
| source | SpringerLink Journals - AutoHoldings |
| subjects | Business and Management Customer relations Empirical Article Human Resource Management Management Market strategy |
| title | Motivation triggers for customer participation in value co-creation |
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