Inspired to Create: Awe Enhances Openness to Learning and the Desire for Experiential Creation

Automated fabrication, home services, and premade goods pervade the modern consumer landscape. Against this backdrop, this research explores how the emotion of awe might motivate a consumer to partake instead in experiential creation (i.e., activities in which they actively produce an outcome) by en...

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Veröffentlicht in:	Journal of marketing research 2018-10, Vol.55 (5), p.766-781
Hauptverfasser:	Rudd, Melanie, Hildebrand, Christian, Vohs, Kathleen D.
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer behavior Emotions Learning Marketing Willingness to pay
Online-Zugang:	Volltext
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