Conscious and Nonconscious Components of Superstitious Beliefs in Judgment and Decision Making

Despite the large impact that superstitious beliefs have on the marketplace, we currently know very little about their implications for consumer judgment and decision making. We document the existence of the influence of superstitious beliefs on consumer behavior and specify their conscious and nonc...

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Veröffentlicht in:	The Journal of consumer research 2008-04, Vol.34 (6), p.783-793
Hauptverfasser:	Kramer, Thomas, Block, Lauren
Format:	Artikel
Sprache:	eng
Schlagworte:	Betting Chinese culture Consumer behavior Consumer research Customer satisfaction Decision making Digital cameras Impact analysis Luck Rice cookers Saliency Studies Superstition Superstitions Tennis balls
Online-Zugang:	Volltext
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