A Multistage Model of Customers' Assessments of Service Quality and Value

This article develops a model of how customers with prior experiences and expectations assess service performance levels, overall service quality, and service value.The model is applied to residential customers' assessments of local telephone service.The model is estimated with a two-stage leas...

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Veröffentlicht in:The Journal of consumer research 1991-03, Vol.17 (4), p.375-384
Hauptverfasser: Bolton, Ruth N., Drew, James H.
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container_issue 4
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container_title The Journal of consumer research
container_volume 17
creator Bolton, Ruth N.
Drew, James H.
description This article develops a model of how customers with prior experiences and expectations assess service performance levels, overall service quality, and service value.The model is applied to residential customers' assessments of local telephone service.The model is estimated with a two-stage least squares procedure through survey data. Results indicate that residential customers' assessments of quality and value are primarily a function of disconfirmation arising from discrepancies between anticipatedand perceived performance levels. However, perceived performance levelsalso were found to have an important direct effect on quality and value assessments.
doi_str_mv 10.1086/208564
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identifier ISSN: 0093-5301
ispartof The Journal of consumer research, 1991-03, Vol.17 (4), p.375-384
issn 0093-5301
1537-5277
language eng
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source Oxford Journals A-Z Collection; Business Source Complete; JSTOR
subjects Assessed values
Billing
Consumer behavior
Consumer research
Customer satisfaction
Customer services
Expectations
Marketing
Perception tests
Product performance
Quality of service
Statistical analysis
Student evaluation of teacher performance
Studies
Telephone service
Telephone services
Telephones
title A Multistage Model of Customers' Assessments of Service Quality and Value
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