What’s In and What’s Out: Questions on the Boundaries of the Attitude Construct
While reasonably comprehensive in nature, Cohen and Reed’s integrative attitude model may benefit from an articulation of the boundaries of the attitude construct. As evidence, the present comment focuses on the extent to which attitudes can or should account for hot affect‐based brand relationships...
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| Veröffentlicht in: | The Journal of consumer research 2006-06, Vol.33 (1), p.16-18 |
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| container_title | The Journal of consumer research |
| container_volume | 33 |
| creator | Park, C. Whan MacInnis, Deborah J. |
| description | While reasonably comprehensive in nature, Cohen and Reed’s integrative attitude model may benefit from an articulation of the boundaries of the attitude construct. As evidence, the present comment focuses on the extent to which attitudes can or should account for hot affect‐based brand relationships and stronger forms of behaviors consumers reveal with brands. The authors recommend that the boundary conditions of the attitude construct can be elucidated by differentiating attitudes from a construct termed “emotional attachment.” Potential differences between these two constructs are articulated. |
| doi_str_mv | 10.1086/504122 |
| format | Article |
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The authors recommend that the boundary conditions of the attitude construct can be elucidated by differentiating attitudes from a construct termed “emotional attachment.” Potential differences between these two constructs are articulated.</description><subject>Astronomical objects</subject><subject>Attachment behavior</subject><subject>Attitudes</subject><subject>Behavior</subject><subject>Brand loyalty</subject><subject>Brands</subject><subject>Consumer attitudes</subject><subject>Consumers</subject><subject>Consumption</subject><subject>Emotional attachments</subject><subject>Emotional states</subject><subject>Emotions</subject><subject>Psychological attitudes</subject><subject>Role models</subject><subject>Social identity</subject><issn>0093-5301</issn><issn>1537-5277</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2006</creationdate><recordtype>article</recordtype><recordid>eNo90M1KxDAQB_AgCq6rPoGH4MFbdZI0TettLX4sLCyi4rGk6ZTtos2apAdvvoav55OYtbKnYYYfM8OfkFMGlwzy7EpCyjjfIxMmhUokV2qfTAAKkUgB7JAceb8GAAaMTcjT60qHn69vT-c91X1Dd_1yCNf0cUAfOtt7ansaVkhv7NA32nUYJ-3fZBZCF4YGaRlZcIMJx-Sg1W8eT_7rlLzc3T6XD8lieT8vZ4vECJmFpJCoG2ghQ0ClpEaeF8zkhUxRGIE8ZUymualRNirTdVsIVRueRlQ3tWyNmJLzce_G2Y_to9XaDq6PJyvOYgqgcojoYkTGWe8dttXGde_afVYMqm1e1ZhXhGcjXPtg3U6JrOAqzcUvrqJmqA</recordid><startdate>200606</startdate><enddate>200606</enddate><creator>Park, C. 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Whan ; MacInnis, Deborah J.</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c356t-95ead0f06e0e775ae2891c8954e3c3e2411548cbe5d76abf937bc24891bdb5fc3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2006</creationdate><topic>Astronomical objects</topic><topic>Attachment behavior</topic><topic>Attitudes</topic><topic>Behavior</topic><topic>Brand loyalty</topic><topic>Brands</topic><topic>Consumer attitudes</topic><topic>Consumers</topic><topic>Consumption</topic><topic>Emotional attachments</topic><topic>Emotional states</topic><topic>Emotions</topic><topic>Psychological attitudes</topic><topic>Role models</topic><topic>Social identity</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Park, C. 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Whan</au><au>MacInnis, Deborah J.</au><au>Dawn Iacobucci served as editor and Joseph Priester served as associate editor for this article</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>What’s In and What’s Out: Questions on the Boundaries of the Attitude Construct</atitle><jtitle>The Journal of consumer research</jtitle><date>2006-06</date><risdate>2006</risdate><volume>33</volume><issue>1</issue><spage>16</spage><epage>18</epage><pages>16-18</pages><issn>0093-5301</issn><eissn>1537-5277</eissn><coden>JCSRBJ</coden><abstract>While reasonably comprehensive in nature, Cohen and Reed’s integrative attitude model may benefit from an articulation of the boundaries of the attitude construct. As evidence, the present comment focuses on the extent to which attitudes can or should account for hot affect‐based brand relationships and stronger forms of behaviors consumers reveal with brands. The authors recommend that the boundary conditions of the attitude construct can be elucidated by differentiating attitudes from a construct termed “emotional attachment.” Potential differences between these two constructs are articulated.</abstract><cop>Oxford</cop><pub>The University of Chicago Press</pub><doi>10.1086/504122</doi><tpages>3</tpages></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 0093-5301 |
| ispartof | The Journal of consumer research, 2006-06, Vol.33 (1), p.16-18 |
| issn | 0093-5301 1537-5277 |
| language | eng |
| recordid | cdi_proquest_journals_215040780 |
| source | Jstor Complete Legacy; Oxford University Press Journals All Titles (1996-Current); Business Source Complete |
| subjects | Astronomical objects Attachment behavior Attitudes Behavior Brand loyalty Brands Consumer attitudes Consumers Consumption Emotional attachments Emotional states Emotions Psychological attitudes Role models Social identity |
| title | What’s In and What’s Out: Questions on the Boundaries of the Attitude Construct |
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