Effect-Size Estimates: Issues and Problems in Interpretation
In recent years, researchers have recognized the importance of the concept of effect size for planning research, determining the significance of research results, and accumulating results across studies. However, the uncritical use of effect-size indicators may lead to different interpretations of s...
Gespeichert in:
Veröffentlicht in: | The Journal of consumer research 1996-09, Vol.23 (2), p.89-105 |
---|---|
Hauptverfasser: | , |
Format: | Artikel |
Sprache: | eng |
Schlagworte: | |
Online-Zugang: | Volltext |
Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
container_end_page | 105 |
---|---|
container_issue | 2 |
container_start_page | 89 |
container_title | The Journal of consumer research |
container_volume | 23 |
creator | Fern, Edward F. Monroe, Kent B. |
description | In recent years, researchers have recognized the importance of the concept of effect size for planning research, determining the significance of research results, and accumulating results across studies. However, the uncritical use of effect-size indicators may lead to different interpretations of similar research findings because of differences in assumptions underlying the nature of the research, aspects of the phenomenon being investigated, or the methodological characteristics of the research. This article reviews the substantive, measurement, and methodological issues that influence the relative magnitude of an empirical effect size. The relationships and transformations between different types of effect-size indicators are presented. It is the thesis of this article that the meaningfulness of an estimated effect size should be interpreted with consideration of the type of research (relational vs. experimental), the anticipated application of the results obtained (effects application vs. theory testing), and the research history in the domain of inquiry. Researchers must be cognizant of the many different causal factors that influence effect size before using the magnitude of an effect for assessing the importance of research results, calculating the statistical power of a test, or synthesizing findings across different studies. |
doi_str_mv | 10.1086/209469 |
format | Article |
fullrecord | <record><control><sourceid>jstor_proqu</sourceid><recordid>TN_cdi_proquest_journals_215036498</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><jstor_id>2489707</jstor_id><sourcerecordid>2489707</sourcerecordid><originalsourceid>FETCH-LOGICAL-c300t-279ae2b6b486100e5872b399df11aaed8851a886940d967bd4ff4363efae20593</originalsourceid><addsrcrecordid>eNo90E1Lw0AQBuBFFKxVf4GH4MFbdGa_V7xIqVooKKjnsGlmIaVN6u72oL--kYinuTzz9TJ2iXCLYPUdBye1O2ITVMKUihtzzCYATpRKAJ6ys5TWAICAOGEP8xBolcv39oeKecrt1mdK98UipT2lwndN8Rb7ekPbVLRdsegyxV2k7HPbd-fsJPhNoou_OmWfT_OP2Uu5fH1ezB6X5UoA5JIb54nXupZWIwApa3gtnGsCovfUWKvQW6udhMZpUzcyBCm0oDC0gXJiyq7HubvYfw1n5Wrd72M3rKw4KhBaOjugmxGtYp9SpFDt4vBN_K4Qqt9gqjGYAV6NcJ1yH_8Vl9YZMOIAtYBcYw</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>215036498</pqid></control><display><type>article</type><title>Effect-Size Estimates: Issues and Problems in Interpretation</title><source>Jstor Complete Legacy</source><source>Oxford University Press Journals All Titles (1996-Current)</source><source>EBSCOhost Business Source Complete</source><creator>Fern, Edward F. ; Monroe, Kent B.</creator><creatorcontrib>Fern, Edward F. ; Monroe, Kent B.</creatorcontrib><description>In recent years, researchers have recognized the importance of the concept of effect size for planning research, determining the significance of research results, and accumulating results across studies. However, the uncritical use of effect-size indicators may lead to different interpretations of similar research findings because of differences in assumptions underlying the nature of the research, aspects of the phenomenon being investigated, or the methodological characteristics of the research. This article reviews the substantive, measurement, and methodological issues that influence the relative magnitude of an empirical effect size. The relationships and transformations between different types of effect-size indicators are presented. It is the thesis of this article that the meaningfulness of an estimated effect size should be interpreted with consideration of the type of research (relational vs. experimental), the anticipated application of the results obtained (effects application vs. theory testing), and the research history in the domain of inquiry. Researchers must be cognizant of the many different causal factors that influence effect size before using the magnitude of an effect for assessing the importance of research results, calculating the statistical power of a test, or synthesizing findings across different studies.</description><identifier>ISSN: 0093-5301</identifier><identifier>EISSN: 1537-5277</identifier><identifier>DOI: 10.1086/209469</identifier><identifier>CODEN: JCSRBJ</identifier><language>eng</language><publisher>Oxford: University of Chicago Press</publisher><subject>Consumer research ; Correlation coefficients ; Effects ; Estimating techniques ; Factorial design ; Marketing ; Mathematical analysis ; Observational research ; Population size ; Research design ; Research methods ; Sample size ; Size ; Statistical variance</subject><ispartof>The Journal of consumer research, 1996-09, Vol.23 (2), p.89-105</ispartof><rights>Copyright 1996 Journal of Consumer Research, Inc.</rights><rights>Copyright University of Chicago, acting through its Press Sep 1996</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c300t-279ae2b6b486100e5872b399df11aaed8851a886940d967bd4ff4363efae20593</citedby></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://www.jstor.org/stable/pdf/2489707$$EPDF$$P50$$Gjstor$$H</linktopdf><linktohtml>$$Uhttps://www.jstor.org/stable/2489707$$EHTML$$P50$$Gjstor$$H</linktohtml><link.rule.ids>314,776,780,799,27901,27902,57992,58225</link.rule.ids></links><search><creatorcontrib>Fern, Edward F.</creatorcontrib><creatorcontrib>Monroe, Kent B.</creatorcontrib><title>Effect-Size Estimates: Issues and Problems in Interpretation</title><title>The Journal of consumer research</title><description>In recent years, researchers have recognized the importance of the concept of effect size for planning research, determining the significance of research results, and accumulating results across studies. However, the uncritical use of effect-size indicators may lead to different interpretations of similar research findings because of differences in assumptions underlying the nature of the research, aspects of the phenomenon being investigated, or the methodological characteristics of the research. This article reviews the substantive, measurement, and methodological issues that influence the relative magnitude of an empirical effect size. The relationships and transformations between different types of effect-size indicators are presented. It is the thesis of this article that the meaningfulness of an estimated effect size should be interpreted with consideration of the type of research (relational vs. experimental), the anticipated application of the results obtained (effects application vs. theory testing), and the research history in the domain of inquiry. Researchers must be cognizant of the many different causal factors that influence effect size before using the magnitude of an effect for assessing the importance of research results, calculating the statistical power of a test, or synthesizing findings across different studies.</description><subject>Consumer research</subject><subject>Correlation coefficients</subject><subject>Effects</subject><subject>Estimating techniques</subject><subject>Factorial design</subject><subject>Marketing</subject><subject>Mathematical analysis</subject><subject>Observational research</subject><subject>Population size</subject><subject>Research design</subject><subject>Research methods</subject><subject>Sample size</subject><subject>Size</subject><subject>Statistical variance</subject><issn>0093-5301</issn><issn>1537-5277</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>1996</creationdate><recordtype>article</recordtype><sourceid>8G5</sourceid><sourceid>BENPR</sourceid><sourceid>GUQSH</sourceid><sourceid>M2O</sourceid><recordid>eNo90E1Lw0AQBuBFFKxVf4GH4MFbdGa_V7xIqVooKKjnsGlmIaVN6u72oL--kYinuTzz9TJ2iXCLYPUdBye1O2ITVMKUihtzzCYATpRKAJ6ys5TWAICAOGEP8xBolcv39oeKecrt1mdK98UipT2lwndN8Rb7ekPbVLRdsegyxV2k7HPbd-fsJPhNoou_OmWfT_OP2Uu5fH1ezB6X5UoA5JIb54nXupZWIwApa3gtnGsCovfUWKvQW6udhMZpUzcyBCm0oDC0gXJiyq7HubvYfw1n5Wrd72M3rKw4KhBaOjugmxGtYp9SpFDt4vBN_K4Qqt9gqjGYAV6NcJ1yH_8Vl9YZMOIAtYBcYw</recordid><startdate>19960901</startdate><enddate>19960901</enddate><creator>Fern, Edward F.</creator><creator>Monroe, Kent B.</creator><general>University of Chicago Press</general><general>Oxford University Press</general><scope>AAYXX</scope><scope>CITATION</scope><scope>3V.</scope><scope>7WY</scope><scope>7WZ</scope><scope>7XB</scope><scope>87Z</scope><scope>88G</scope><scope>8AO</scope><scope>8FI</scope><scope>8FJ</scope><scope>8FK</scope><scope>8FL</scope><scope>8G5</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FRNLG</scope><scope>FYUFA</scope><scope>F~G</scope><scope>GHDGH</scope><scope>GNUQQ</scope><scope>GUQSH</scope><scope>K60</scope><scope>K6~</scope><scope>L.-</scope><scope>M0C</scope><scope>M2M</scope><scope>M2O</scope><scope>MBDVC</scope><scope>PADUT</scope><scope>PQBIZ</scope><scope>PQBZA</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PSYQQ</scope><scope>PYYUZ</scope><scope>Q9U</scope></search><sort><creationdate>19960901</creationdate><title>Effect-Size Estimates: Issues and Problems in Interpretation</title><author>Fern, Edward F. ; Monroe, Kent B.</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c300t-279ae2b6b486100e5872b399df11aaed8851a886940d967bd4ff4363efae20593</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>1996</creationdate><topic>Consumer research</topic><topic>Correlation coefficients</topic><topic>Effects</topic><topic>Estimating techniques</topic><topic>Factorial design</topic><topic>Marketing</topic><topic>Mathematical analysis</topic><topic>Observational research</topic><topic>Population size</topic><topic>Research design</topic><topic>Research methods</topic><topic>Sample size</topic><topic>Size</topic><topic>Statistical variance</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Fern, Edward F.</creatorcontrib><creatorcontrib>Monroe, Kent B.</creatorcontrib><collection>CrossRef</collection><collection>ProQuest Central (Corporate)</collection><collection>ABI/INFORM Collection</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ABI/INFORM Global (Alumni Edition)</collection><collection>Psychology Database (Alumni)</collection><collection>ProQuest Pharma Collection</collection><collection>Hospital Premium Collection</collection><collection>Hospital Premium Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ABI/INFORM Collection (Alumni Edition)</collection><collection>Research Library (Alumni Edition)</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>Business Premium Collection (Alumni)</collection><collection>Health Research Premium Collection</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>Health Research Premium Collection (Alumni)</collection><collection>ProQuest Central Student</collection><collection>Research Library Prep</collection><collection>ProQuest Business Collection (Alumni Edition)</collection><collection>ProQuest Business Collection</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Global</collection><collection>ProQuest Psychology</collection><collection>Research Library</collection><collection>Research Library (Corporate)</collection><collection>Research Library China</collection><collection>ProQuest One Business</collection><collection>ProQuest One Business (Alumni)</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest One Psychology</collection><collection>ABI/INFORM Collection China</collection><collection>ProQuest Central Basic</collection><jtitle>The Journal of consumer research</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Fern, Edward F.</au><au>Monroe, Kent B.</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Effect-Size Estimates: Issues and Problems in Interpretation</atitle><jtitle>The Journal of consumer research</jtitle><date>1996-09-01</date><risdate>1996</risdate><volume>23</volume><issue>2</issue><spage>89</spage><epage>105</epage><pages>89-105</pages><issn>0093-5301</issn><eissn>1537-5277</eissn><coden>JCSRBJ</coden><abstract>In recent years, researchers have recognized the importance of the concept of effect size for planning research, determining the significance of research results, and accumulating results across studies. However, the uncritical use of effect-size indicators may lead to different interpretations of similar research findings because of differences in assumptions underlying the nature of the research, aspects of the phenomenon being investigated, or the methodological characteristics of the research. This article reviews the substantive, measurement, and methodological issues that influence the relative magnitude of an empirical effect size. The relationships and transformations between different types of effect-size indicators are presented. It is the thesis of this article that the meaningfulness of an estimated effect size should be interpreted with consideration of the type of research (relational vs. experimental), the anticipated application of the results obtained (effects application vs. theory testing), and the research history in the domain of inquiry. Researchers must be cognizant of the many different causal factors that influence effect size before using the magnitude of an effect for assessing the importance of research results, calculating the statistical power of a test, or synthesizing findings across different studies.</abstract><cop>Oxford</cop><pub>University of Chicago Press</pub><doi>10.1086/209469</doi><tpages>17</tpages></addata></record> |
fulltext | fulltext |
identifier | ISSN: 0093-5301 |
ispartof | The Journal of consumer research, 1996-09, Vol.23 (2), p.89-105 |
issn | 0093-5301 1537-5277 |
language | eng |
recordid | cdi_proquest_journals_215036498 |
source | Jstor Complete Legacy; Oxford University Press Journals All Titles (1996-Current); EBSCOhost Business Source Complete |
subjects | Consumer research Correlation coefficients Effects Estimating techniques Factorial design Marketing Mathematical analysis Observational research Population size Research design Research methods Sample size Size Statistical variance |
title | Effect-Size Estimates: Issues and Problems in Interpretation |
url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-02-07T20%3A53%3A12IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-jstor_proqu&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Effect-Size%20Estimates:%20Issues%20and%20Problems%20in%20Interpretation&rft.jtitle=The%20Journal%20of%20consumer%20research&rft.au=Fern,%20Edward%20F.&rft.date=1996-09-01&rft.volume=23&rft.issue=2&rft.spage=89&rft.epage=105&rft.pages=89-105&rft.issn=0093-5301&rft.eissn=1537-5277&rft.coden=JCSRBJ&rft_id=info:doi/10.1086/209469&rft_dat=%3Cjstor_proqu%3E2489707%3C/jstor_proqu%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=215036498&rft_id=info:pmid/&rft_jstor_id=2489707&rfr_iscdi=true |