How is a Possession "Me" or "Not Me"? Characterizing Types and an Antecedent of Material Possession Attachment

Material possession attachment, a property of the relationship between a specific person and a specific object of possession, reflects the extent of "me-ness" associated with that possession. The two Q-methodological studies reported here investigated the nature of this me-ness (and "...

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Veröffentlicht in:	The Journal of consumer research 1995-12, Vol.22 (3), p.327-343
Hauptverfasser:	Kleine, Susan Schultz, Kleine, Robert E., Allen, Chris T.
Format:	Artikel
Sprache:	eng
Schlagworte:	Attitudes Conceptualization Consumer behavior Consumer research Identity Literary themes Narratives Q sort Self Statistical analysis Studies Sweaters T shirts
Online-Zugang:	Volltext
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