Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings
Although consumer demand for authentic market offerings has often been mentioned in consumer research, the meaning of the term “authentic” has not been sufficiently specified. Thus, some important differences among authentic market offerings have not been recognized or examined. This article uses Pe...
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| Veröffentlicht in: | The Journal of consumer research 2004-09, Vol.31 (2), p.296-312 |
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| container_end_page | 312 |
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| container_title | The Journal of consumer research |
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| creator | Grayson, Kent Martinec, Radan |
| description | Although consumer demand for authentic market offerings has often been mentioned in consumer research, the meaning of the term “authentic” has not been sufficiently specified. Thus, some important differences among authentic market offerings have not been recognized or examined. This article uses Peirce’s semiotic framework to distinguish between two kinds of authenticity—indexical and iconic. We identify the cues that lead to the assessment of each kind, and, based on data collected at two tourist attractions, we show that these cues can have a different influence on the benefits of consuming authenticity. Our results also contribute to an understanding of the negotiation of reality and fantasy as a part of consumption. |
| doi_str_mv | 10.1086/422109 |
| format | Article |
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| ispartof | The Journal of consumer research, 2004-09, Vol.31 (2), p.296-312 |
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| source | EBSCOhost Business Source Complete; JSTOR Archive Collection A-Z Listing; Oxford University Press Journals All Titles (1996-Current) |
| subjects | Authenticity Comparative analysis Conceptualization Consumer behavior Consumer research Consumers Consumption Dance Demography Engraving Indexicality Influence Marketing Observational research Perceptions Philosophical authenticity Philosophy Researchers Statistical analysis Tourism Tourist attractions Victorians |
| title | Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings |
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