The Effect of Common and Unique Features in Consumer Choice

Consumer choice often involves a comparison among the available alternatives. Recent research finds that features shared by alternatives are canceled and greater weight is placed on the unique features in choosing among the alternatives provided. Building on this research, the authors propose that t...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	The Journal of consumer research 1996-12, Vol.23 (3), p.193-203
Hauptverfasser:	Dhar, Ravi, Sherman, Steven J.
Format:	Artikel
Sprache:	eng
Schlagworte:	Alternatives College students Consumer behavior Consumer research Effects Marketing Perceptual similarity Product choice Relevant alternatives Statistical analysis Studies Transportation museums Travel time Uniqueness Universities Vacations Variables
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Schreiben Sie den ersten Kommentar!