Attitude Research: Between Ockham's Razor and the Fundamental Attribution Error
Attitudes are hypothetical constructs invented by researchers to explain phenomena of interest. Their appeal reflects the common preference for dispositional explanations. Construal models account for the same phenomena without assuming enduring predispositions and are better suited to accommodate a...
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Veröffentlicht in: | The Journal of consumer research 2006-06, Vol.33 (1), p.19-21 |
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container_title | The Journal of consumer research |
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creator | Schwarz, Norbert |
description | Attitudes are hypothetical constructs invented by researchers to explain phenomena of interest. Their appeal reflects the common preference for dispositional explanations. Construal models account for the same phenomena without assuming enduring predispositions and are better suited to accommodate a core requirement of any adaptive system of evaluation, namely, high context sensitivity. |
doi_str_mv | 10.1086/504124 |
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issn | 0093-5301 1537-5277 |
language | eng |
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source | Business Source Complete; JSTOR Archive Collection A-Z Listing; Oxford University Press Journals All Titles (1996-Current) |
subjects | Actors Attitudes Cognitive models Consumer attitudes Fundamental attribution errors Information relevance Judgment Modeling Parsimony Psychological attitudes |
title | Attitude Research: Between Ockham's Razor and the Fundamental Attribution Error |
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