Not as Happy as I Thought I’d Be? Affective Misforecasting and Product Evaluations

We introduce the concept of affective misforecasting (AMF) and study its impact on product evaluations. Study 1 examines whether and when AMF affects evaluations, finding that AMF has an impact on evaluations when the affective experience is worse (but not when better) than forecasted. Study 2 tests...

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Veröffentlicht in:	The Journal of consumer research 2007-03, Vol.33 (4), p.479-489
Hauptverfasser:	Patrick, Vanessa M., MacInnis, Deborah J., Park, C. Whan
Format:	Artikel
Sprache:	eng
Schlagworte:	Analytical forecasting Consumer attitudes Consumer research Forecasting models Forecasting standards Happiness Judgment Marketing Movies Product choice Psychological research Statistical forecasts Studies
Online-Zugang:	Volltext
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