Not as Happy as I Thought I’d Be? Affective Misforecasting and Product Evaluations
We introduce the concept of affective misforecasting (AMF) and study its impact on product evaluations. Study 1 examines whether and when AMF affects evaluations, finding that AMF has an impact on evaluations when the affective experience is worse (but not when better) than forecasted. Study 2 tests...
Gespeichert in:
| Veröffentlicht in: | The Journal of consumer research 2007-03, Vol.33 (4), p.479-489 |
|---|---|
| Hauptverfasser: | , , |
| Format: | Artikel |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | 489 |
|---|---|
| container_issue | 4 |
| container_start_page | 479 |
| container_title | The Journal of consumer research |
| container_volume | 33 |
| creator | Patrick, Vanessa M. MacInnis, Deborah J. Park, C. Whan |
| description | We introduce the concept of affective misforecasting (AMF) and study its impact on product evaluations. Study 1 examines whether and when AMF affects evaluations, finding that AMF has an impact on evaluations when the affective experience is worse (but not when better) than forecasted. Study 2 tests a process model designed to understand how and why AMF influences evaluations. The extent of elaboration is shown to underlie the observed effects. The studies demonstrate the robustness of the findings by controlling for alternative factors, specifically experienced affect, expectancy disconfirmation, and actual performance, which might have an impact on these judgments. |
| doi_str_mv | 10.1086/510221 |
| format | Article |
| fullrecord | <record><control><sourceid>jstor_proqu</sourceid><recordid>TN_cdi_proquest_journals_215032959</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><jstor_id>10.1086/510221</jstor_id><sourcerecordid>10.1086/510221</sourcerecordid><originalsourceid>FETCH-LOGICAL-c302t-b2771c5ac016b4a3f03dfe928ad69d0110215c4a83cd5744837a17e6771882bf3</originalsourceid><addsrcrecordid>eNo9kLtOAzEURC0EEiHAF1BYFHQL1699VChEgUQKjyLUK8drJxuF9WJ7I6XjN_g9vgRHi6jmFmfujAahSwK3BPL0ThCglByhAREsSwTNsmM0AChYIhiQU3Tm_QYACBAyQIsXG7D0eCrbdn84Znixtt1qHfDs5-u7wg_6Ho-M0SrUO42fa2-s00r6UDcrLJsKvzlbdSrgyU5uOxlq2_hzdGLk1uuLPx2i98fJYjxN5q9Ps_FonigGNCTLWI0oIRWQdMklM8AqowuayyotqlgPKBGKy5ypSmSc5yyTJNNpdOU5XRo2RNf939bZz077UG5s55oYWUYnMFqIIkI3PaSc9d5pU7au_pBuXxIoD4OV_WARvOrBjQ_W_VOcFzkXgv0CEdxkpQ</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>215032959</pqid></control><display><type>article</type><title>Not as Happy as I Thought I’d Be? Affective Misforecasting and Product Evaluations</title><source>Business Source Complete</source><source>JSTOR Archive Collection A-Z Listing</source><source>Oxford University Press Journals All Titles (1996-Current)</source><creator>Patrick, Vanessa M. ; MacInnis, Deborah J. ; Park, C. Whan</creator><contributor>Dawn Iacobucci served as editor and Mary Frances Luce served as associate editor for this article</contributor><creatorcontrib>Patrick, Vanessa M. ; MacInnis, Deborah J. ; Park, C. Whan ; Dawn Iacobucci served as editor and Mary Frances Luce served as associate editor for this article</creatorcontrib><description>We introduce the concept of affective misforecasting (AMF) and study its impact on product evaluations. Study 1 examines whether and when AMF affects evaluations, finding that AMF has an impact on evaluations when the affective experience is worse (but not when better) than forecasted. Study 2 tests a process model designed to understand how and why AMF influences evaluations. The extent of elaboration is shown to underlie the observed effects. The studies demonstrate the robustness of the findings by controlling for alternative factors, specifically experienced affect, expectancy disconfirmation, and actual performance, which might have an impact on these judgments.</description><identifier>ISSN: 0093-5301</identifier><identifier>EISSN: 1537-5277</identifier><identifier>DOI: 10.1086/510221</identifier><identifier>CODEN: JCSRBJ</identifier><language>eng</language><publisher>Oxford: The University of Chicago Press</publisher><subject>Analytical forecasting ; Consumer attitudes ; Consumer research ; Forecasting models ; Forecasting standards ; Happiness ; Judgment ; Marketing ; Movies ; Product choice ; Psychological research ; Statistical forecasts ; Studies</subject><ispartof>The Journal of consumer research, 2007-03, Vol.33 (4), p.479-489</ispartof><rights>2007 by JOURNAL OF CONSUMER RESEARCH, Inc.</rights><rights>Copyright University of Chicago, acting through its Press Mar 2007</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c302t-b2771c5ac016b4a3f03dfe928ad69d0110215c4a83cd5744837a17e6771882bf3</citedby><cites>FETCH-LOGICAL-c302t-b2771c5ac016b4a3f03dfe928ad69d0110215c4a83cd5744837a17e6771882bf3</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,780,784,803,27923,27924</link.rule.ids></links><search><contributor>Dawn Iacobucci served as editor and Mary Frances Luce served as associate editor for this article</contributor><creatorcontrib>Patrick, Vanessa M.</creatorcontrib><creatorcontrib>MacInnis, Deborah J.</creatorcontrib><creatorcontrib>Park, C. Whan</creatorcontrib><title>Not as Happy as I Thought I’d Be? Affective Misforecasting and Product Evaluations</title><title>The Journal of consumer research</title><description>We introduce the concept of affective misforecasting (AMF) and study its impact on product evaluations. Study 1 examines whether and when AMF affects evaluations, finding that AMF has an impact on evaluations when the affective experience is worse (but not when better) than forecasted. Study 2 tests a process model designed to understand how and why AMF influences evaluations. The extent of elaboration is shown to underlie the observed effects. The studies demonstrate the robustness of the findings by controlling for alternative factors, specifically experienced affect, expectancy disconfirmation, and actual performance, which might have an impact on these judgments.</description><subject>Analytical forecasting</subject><subject>Consumer attitudes</subject><subject>Consumer research</subject><subject>Forecasting models</subject><subject>Forecasting standards</subject><subject>Happiness</subject><subject>Judgment</subject><subject>Marketing</subject><subject>Movies</subject><subject>Product choice</subject><subject>Psychological research</subject><subject>Statistical forecasts</subject><subject>Studies</subject><issn>0093-5301</issn><issn>1537-5277</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2007</creationdate><recordtype>article</recordtype><recordid>eNo9kLtOAzEURC0EEiHAF1BYFHQL1699VChEgUQKjyLUK8drJxuF9WJ7I6XjN_g9vgRHi6jmFmfujAahSwK3BPL0ThCglByhAREsSwTNsmM0AChYIhiQU3Tm_QYACBAyQIsXG7D0eCrbdn84Znixtt1qHfDs5-u7wg_6Ho-M0SrUO42fa2-s00r6UDcrLJsKvzlbdSrgyU5uOxlq2_hzdGLk1uuLPx2i98fJYjxN5q9Ps_FonigGNCTLWI0oIRWQdMklM8AqowuayyotqlgPKBGKy5ypSmSc5yyTJNNpdOU5XRo2RNf939bZz077UG5s55oYWUYnMFqIIkI3PaSc9d5pU7au_pBuXxIoD4OV_WARvOrBjQ_W_VOcFzkXgv0CEdxkpQ</recordid><startdate>20070301</startdate><enddate>20070301</enddate><creator>Patrick, Vanessa M.</creator><creator>MacInnis, Deborah J.</creator><creator>Park, C. Whan</creator><general>The University of Chicago Press</general><general>Oxford University Press</general><scope>AAYXX</scope><scope>CITATION</scope></search><sort><creationdate>20070301</creationdate><title>Not as Happy as I Thought I’d Be? Affective Misforecasting and Product Evaluations</title><author>Patrick, Vanessa M. ; MacInnis, Deborah J. ; Park, C. Whan</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c302t-b2771c5ac016b4a3f03dfe928ad69d0110215c4a83cd5744837a17e6771882bf3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2007</creationdate><topic>Analytical forecasting</topic><topic>Consumer attitudes</topic><topic>Consumer research</topic><topic>Forecasting models</topic><topic>Forecasting standards</topic><topic>Happiness</topic><topic>Judgment</topic><topic>Marketing</topic><topic>Movies</topic><topic>Product choice</topic><topic>Psychological research</topic><topic>Statistical forecasts</topic><topic>Studies</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Patrick, Vanessa M.</creatorcontrib><creatorcontrib>MacInnis, Deborah J.</creatorcontrib><creatorcontrib>Park, C. Whan</creatorcontrib><collection>CrossRef</collection><jtitle>The Journal of consumer research</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Patrick, Vanessa M.</au><au>MacInnis, Deborah J.</au><au>Park, C. Whan</au><au>Dawn Iacobucci served as editor and Mary Frances Luce served as associate editor for this article</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Not as Happy as I Thought I’d Be? Affective Misforecasting and Product Evaluations</atitle><jtitle>The Journal of consumer research</jtitle><date>2007-03-01</date><risdate>2007</risdate><volume>33</volume><issue>4</issue><spage>479</spage><epage>489</epage><pages>479-489</pages><issn>0093-5301</issn><eissn>1537-5277</eissn><coden>JCSRBJ</coden><abstract>We introduce the concept of affective misforecasting (AMF) and study its impact on product evaluations. Study 1 examines whether and when AMF affects evaluations, finding that AMF has an impact on evaluations when the affective experience is worse (but not when better) than forecasted. Study 2 tests a process model designed to understand how and why AMF influences evaluations. The extent of elaboration is shown to underlie the observed effects. The studies demonstrate the robustness of the findings by controlling for alternative factors, specifically experienced affect, expectancy disconfirmation, and actual performance, which might have an impact on these judgments.</abstract><cop>Oxford</cop><pub>The University of Chicago Press</pub><doi>10.1086/510221</doi><tpages>11</tpages></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 0093-5301 |
| ispartof | The Journal of consumer research, 2007-03, Vol.33 (4), p.479-489 |
| issn | 0093-5301 1537-5277 |
| language | eng |
| recordid | cdi_proquest_journals_215032959 |
| source | Business Source Complete; JSTOR Archive Collection A-Z Listing; Oxford University Press Journals All Titles (1996-Current) |
| subjects | Analytical forecasting Consumer attitudes Consumer research Forecasting models Forecasting standards Happiness Judgment Marketing Movies Product choice Psychological research Statistical forecasts Studies |
| title | Not as Happy as I Thought I’d Be? Affective Misforecasting and Product Evaluations |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-08T19%3A28%3A52IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-jstor_proqu&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Not%20as%20Happy%20as%20I%20Thought%20I%E2%80%99d%20Be?%20Affective%20Misforecasting%20and%20Product%20Evaluations&rft.jtitle=The%20Journal%20of%20consumer%20research&rft.au=Patrick,%20Vanessa%C2%A0M.&rft.date=2007-03-01&rft.volume=33&rft.issue=4&rft.spage=479&rft.epage=489&rft.pages=479-489&rft.issn=0093-5301&rft.eissn=1537-5277&rft.coden=JCSRBJ&rft_id=info:doi/10.1086/510221&rft_dat=%3Cjstor_proqu%3E10.1086/510221%3C/jstor_proqu%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=215032959&rft_id=info:pmid/&rft_jstor_id=10.1086/510221&rfr_iscdi=true |