Few Ways to Love, but Many Ways to Hate: Attribute Ambiguity and the Positivity Effect in Agent Evaluation

Recent research has identified a positivity effect in consumers’ evaluations of agents, such as friends and professional critics, who provide word‐of‐mouth evaluations and recommendations. Specifically, agreement with an agent on previously loved alternatives is perceived as more diagnostic of the a...

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Veröffentlicht in:	The Journal of consumer research 2007-03, Vol.33 (4), p.499-505
Hauptverfasser:	Gershoff, Andrew D., Mukherjee, Ashesh, Mukhopadhyay, Anirban
Format:	Artikel
Sprache:	eng
Schlagworte:	Ambiguity Consumer attitudes Consumer behavior Dysgeusia Emotions Flavors Ice cream Liquids Movies Solids Studies Sundaes Topping Undergraduate students
Online-Zugang:	Volltext
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