Age‐Related Differences in Responses to Emotional Advertisements
This research investigated motivational influences associated with age on responses to emotional advertisements. Experiment 1 showed increased liking and recall of emotional ads among older consumers and that time horizon perspective moderates these age‐related differences. Experiment 2 revealed inf...
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| Veröffentlicht in: | The Journal of consumer research 2005-12, Vol.32 (3), p.343-354 |
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| container_end_page | 354 |
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| container_title | The Journal of consumer research |
| container_volume | 32 |
| creator | Williams, Patti Drolet, Aimee |
| description | This research investigated motivational influences associated with age on responses to emotional advertisements. Experiment 1 showed increased liking and recall of emotional ads among older consumers and that time horizon perspective moderates these age‐related differences. Experiment 2 revealed influences of age and time horizon perspective on responses to different types of emotional ads. Ads focusing on avoiding negative emotions were liked and recalled more among older consumers and among young consumers made to have a limited time horizon perspective. This research illustrates the importance of considering age‐related differences in information processing due to motivational as well as to cognitive changes. |
| doi_str_mv | 10.1086/497545 |
| format | Article |
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Experiment 1 showed increased liking and recall of emotional ads among older consumers and that time horizon perspective moderates these age‐related differences. Experiment 2 revealed influences of age and time horizon perspective on responses to different types of emotional ads. Ads focusing on avoiding negative emotions were liked and recalled more among older consumers and among young consumers made to have a limited time horizon perspective. This research illustrates the importance of considering age‐related differences in information processing due to motivational as well as to cognitive changes.</description><identifier>ISSN: 0093-5301</identifier><identifier>EISSN: 1537-5277</identifier><identifier>DOI: 10.1086/497545</identifier><identifier>CODEN: JCSRBJ</identifier><language>eng</language><publisher>Oxford: The University of Chicago Press</publisher><subject>Advertisements ; Advertising ; Advertising campaigns ; Age ; Age differences ; Age groups ; Aging ; Attitudes ; Cognitive ability ; Consumer behavior ; Consumer motivation ; Consumer research ; Consumers ; Emotional expression ; Emotional states ; Emotions ; Experiments ; Influence ; Information processing ; Memory ; Motivation ; Older adults ; Older people ; Product recalls ; Responses ; Social interaction ; Studies ; Time perception ; Young adults</subject><ispartof>The Journal of consumer research, 2005-12, Vol.32 (3), p.343-354</ispartof><rights>2005 by JOURNAL OF CONSUMER RESEARCH, Inc.</rights><rights>Copyright University of Chicago, acting through its Press Dec 2005</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c302t-a42a10200d14e5732dd4900b38f969db29bc6c9c0119d95ceea122fc39e682c53</citedby></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,776,780,799,27901,27902</link.rule.ids></links><search><contributor>Dawn Iacobucci served as editor and Wayne Hoyer served as associate editor for this article.</contributor><creatorcontrib>Williams, Patti</creatorcontrib><creatorcontrib>Drolet, Aimee</creatorcontrib><title>Age‐Related Differences in Responses to Emotional Advertisements</title><title>The Journal of consumer research</title><description>This research investigated motivational influences associated with age on responses to emotional advertisements. Experiment 1 showed increased liking and recall of emotional ads among older consumers and that time horizon perspective moderates these age‐related differences. Experiment 2 revealed influences of age and time horizon perspective on responses to different types of emotional ads. Ads focusing on avoiding negative emotions were liked and recalled more among older consumers and among young consumers made to have a limited time horizon perspective. This research illustrates the importance of considering age‐related differences in information processing due to motivational as well as to cognitive changes.</description><subject>Advertisements</subject><subject>Advertising</subject><subject>Advertising campaigns</subject><subject>Age</subject><subject>Age differences</subject><subject>Age groups</subject><subject>Aging</subject><subject>Attitudes</subject><subject>Cognitive ability</subject><subject>Consumer behavior</subject><subject>Consumer motivation</subject><subject>Consumer research</subject><subject>Consumers</subject><subject>Emotional expression</subject><subject>Emotional states</subject><subject>Emotions</subject><subject>Experiments</subject><subject>Influence</subject><subject>Information processing</subject><subject>Memory</subject><subject>Motivation</subject><subject>Older adults</subject><subject>Older people</subject><subject>Product recalls</subject><subject>Responses</subject><subject>Social interaction</subject><subject>Studies</subject><subject>Time perception</subject><subject>Young adults</subject><issn>0093-5301</issn><issn>1537-5277</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2005</creationdate><recordtype>article</recordtype><recordid>eNo90M1KAzEUBeAgCtaqT-BicOFu9OZmMpksa1t_oCAUXQ9pckemtJOapII7H8Fn9EkcGXF1ufBxOBzGzjlcc6jKm0IrWcgDNuJSqFyiUodsBKBFLgXwY3YS4xoAOHA-YreTV_r-_FrSxiRy2axtGgrUWYpZ22VLijvfxf5JPptvfWp9ZzbZxL1TSG2kLXUpnrKjxmwinf3dMXu5mz9PH_LF0_3jdLLIrQBMuSnQcEAAxwuSSqBzhQZYiarRpXYr1CtbWm37WtppaYkMR2ys0FRWaKUYs8shdxf8255iqtd-H_o-sUYuAbUqsEdXA7LBxxioqXeh3ZrwUXOof-eph3l6eDHAdUw-_CtRalRVJX4AouJf7w</recordid><startdate>200512</startdate><enddate>200512</enddate><creator>Williams, Patti</creator><creator>Drolet, Aimee</creator><general>The University of Chicago Press</general><general>Oxford University Press</general><scope>AAYXX</scope><scope>CITATION</scope></search><sort><creationdate>200512</creationdate><title>Age‐Related Differences in Responses to Emotional Advertisements</title><author>Williams, Patti ; Drolet, Aimee</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c302t-a42a10200d14e5732dd4900b38f969db29bc6c9c0119d95ceea122fc39e682c53</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2005</creationdate><topic>Advertisements</topic><topic>Advertising</topic><topic>Advertising campaigns</topic><topic>Age</topic><topic>Age differences</topic><topic>Age groups</topic><topic>Aging</topic><topic>Attitudes</topic><topic>Cognitive ability</topic><topic>Consumer behavior</topic><topic>Consumer motivation</topic><topic>Consumer research</topic><topic>Consumers</topic><topic>Emotional expression</topic><topic>Emotional states</topic><topic>Emotions</topic><topic>Experiments</topic><topic>Influence</topic><topic>Information processing</topic><topic>Memory</topic><topic>Motivation</topic><topic>Older adults</topic><topic>Older people</topic><topic>Product recalls</topic><topic>Responses</topic><topic>Social interaction</topic><topic>Studies</topic><topic>Time perception</topic><topic>Young adults</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Williams, Patti</creatorcontrib><creatorcontrib>Drolet, Aimee</creatorcontrib><collection>CrossRef</collection><jtitle>The Journal of consumer research</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Williams, Patti</au><au>Drolet, Aimee</au><au>Dawn Iacobucci served as editor and Wayne Hoyer served as associate editor for this article.</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Age‐Related Differences in Responses to Emotional Advertisements</atitle><jtitle>The Journal of consumer research</jtitle><date>2005-12</date><risdate>2005</risdate><volume>32</volume><issue>3</issue><spage>343</spage><epage>354</epage><pages>343-354</pages><issn>0093-5301</issn><eissn>1537-5277</eissn><coden>JCSRBJ</coden><abstract>This research investigated motivational influences associated with age on responses to emotional advertisements. Experiment 1 showed increased liking and recall of emotional ads among older consumers and that time horizon perspective moderates these age‐related differences. Experiment 2 revealed influences of age and time horizon perspective on responses to different types of emotional ads. Ads focusing on avoiding negative emotions were liked and recalled more among older consumers and among young consumers made to have a limited time horizon perspective. This research illustrates the importance of considering age‐related differences in information processing due to motivational as well as to cognitive changes.</abstract><cop>Oxford</cop><pub>The University of Chicago Press</pub><doi>10.1086/497545</doi><tpages>12</tpages></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 0093-5301 |
| ispartof | The Journal of consumer research, 2005-12, Vol.32 (3), p.343-354 |
| issn | 0093-5301 1537-5277 |
| language | eng |
| recordid | cdi_proquest_journals_215029742 |
| source | Jstor Complete Legacy; Oxford University Press Journals All Titles (1996-Current); Business Source Complete |
| subjects | Advertisements Advertising Advertising campaigns Age Age differences Age groups Aging Attitudes Cognitive ability Consumer behavior Consumer motivation Consumer research Consumers Emotional expression Emotional states Emotions Experiments Influence Information processing Memory Motivation Older adults Older people Product recalls Responses Social interaction Studies Time perception Young adults |
| title | Age‐Related Differences in Responses to Emotional Advertisements |
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