Retailer Categorization: How Store-Format Price Image Influences Expected Prices and Consumer Choices

[Display omitted] •Product price expectations vary based on a retailer’s store format (e.g., drug store, club store).•Price image, the qualitative assessment of a store’s overall prices, affects price expectations.•Consumers associate price image not only with specific retailers but also store forma...

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Veröffentlicht in:	Journal of retailing 2018-12, Vol.94 (4), p.364-379
Hauptverfasser:	Koschmann, Anthony, Isaac, Mathew S.
Format:	Artikel
Sprache:	eng
Schlagworte:	Categorization Category management Consumer behavior Consumers Home meal replacement Price image Prices Pricing Retail channels Retail stores Store format
Online-Zugang:	Volltext
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