A Test of Two Procedures for Increasing Responses to Mail Surveys

This paper examines the effectiveness of two procedures used in combination in an attempt to increase responses to a mail survey in a cost effect manner: a first reminder letter without a replacement questionnaire, coupled with a time-bounded prize draw for $100 worth of petrol vouchers. The prize d...

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Veröffentlicht in:	Marketing bulletin 2004-01, Vol.15, p.1
1. Verfasser:	Brennan, Mike
Format:	Artikel
Sprache:	eng
Schlagworte:	Effectiveness Letters Market surveys Prizes Questionnaires Response rates
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