The Juster Purchase Probability Scale: A Bibliography

Estimating demand is an important concern of marketers, and business managers in general, because such estimates are an integral requirement for both strategic and tactical planning decisions. One approach that has shown promising results involves the use of the Juster Purchase Probability Scale, an...

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Bibliographische Detailangaben

Veröffentlicht in:	Marketing bulletin 2004-01, Vol.15, p.1
1. Verfasser:	Brennan, Mike
Format:	Artikel
Sprache:	eng
Schlagworte:	Bibliographic literature Demand Probability
Online-Zugang:	Volltext
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