An Introduction to Hierarchical Linear Modeling for Marketing Researchers

Organizations are hierarchical in nature. Specifically, individuals in the workplace are entrenched in work groups, which are entrenched in departments, which are entrenched in organizations, which are entrenched in the larger environment. Hence, hierarchical linear modeling (HLM) is a statistical t...

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Veröffentlicht in:	Marketing bulletin 2004-01, Vol.15, p.1
Hauptverfasser:	Wech, Barbara A, Heck, Anita L
Format:	Artikel
Sprache:	eng
Schlagworte:	Hierarchies Linear programming Marketing Research methodology
Online-Zugang:	Volltext
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