An Apparel Brands Channel Strategy: The Case of Oliver in Korea

The purpose of this case study was to describe the development of a channel strategy for an apparel brand, BoKids, designed to distribute its brand, Oliver, efficiently to customers. Bokids launched its childrens apparel brand, Oliver, in Korea by signing a brand license contract with Oliver of USA....

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Bibliographische Detailangaben
Veröffentlicht in:	Journal of business case studies 2009-11, Vol.5 (6), p.13-22
Hauptverfasser:	Cho, Hyejeong, Lim, Yanghun, Ryu, Sungmin
Format:	Artikel
Sprache:	eng
Schlagworte:	Brands Case studies Clothing industry Commissions Consumers Consumption Costs Denim Design Discount department stores Distribution channels Electronic commerce Fashion Internet Market shares Marketing Price cuts Shopping
Online-Zugang:	Volltext
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