What's a Good Name for the High-Level Model?

3. The word "data" or "information" is necessary in the name. A number of Challengers, including Norman Daoust, business analysis consultant and trainer, and Lee LeClair, senior system engineer, suggest including "data" or "information" in the model's name. Norman says, "We can't call it just a business model since it only represents one cell of the Zachman Framework, not the entire row." Hannah Davies, strategic designer - data, says data is needed in the name to distinguish this model from other models, such as process models. 5. The terms conceptual and semantic are ambiguous. Stephen Pace, senior consultant, echoes many Challengers by emphasizing that words like "conceptual" and "semantic" are immediate barriers to open business discussions. Gordon Everest, professor emeritus, says, "What is an 'unconceptual' model? Conceptual means 'in the mind' or a 'generalization.' The opposite would be real or concrete. So is a conceptual model less real or less concrete? I don't think so, and therein lies a dilemma." Eric Nielsen, enterprise architect, feels similarly: "We find the term 'conceptual' is too often perceived as abstract, academic or theoretical by both business folks and developers."