The case for process approaches in loyalty research in tourism
The article reviews the literature on loyalty in consumer behaviour with particular emphasis on the difficulties of interpreting repeat purchasing in terms of loyalty. Problems of conceptual definition and measurement are examined in the context of tourism. A case is made for seeing the concept of l...
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| Veröffentlicht in: | The international journal of tourism research 2001-01, Vol.3 (1), p.23-32 |
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| container_end_page | 32 |
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| container_title | The international journal of tourism research |
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| creator | Riley, Michael Niininen, Outi Szivas, Edith E. Willis, Tony |
| description | The article reviews the literature on loyalty in consumer behaviour with particular emphasis on the difficulties of interpreting repeat purchasing in terms of loyalty. Problems of conceptual definition and measurement are examined in the context of tourism. A case is made for seeing the concept of loyalty as a process rather than as a state. In this respect two approaches related to information processing are suggested as possible research approaches. Psychological cost‐benefit technique and methods associated with optimum stimulation level are discussed. Copyright © 2001 John Wiley & Sons, Ltd. |
| doi_str_mv | 10.1002/1522-1970(200101/02)3:1<23::AID-JTR290>3.0.CO;2-M |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 1099-2340 |
| ispartof | The international journal of tourism research, 2001-01, Vol.3 (1), p.23-32 |
| issn | 1099-2340 1522-1970 |
| language | eng |
| recordid | cdi_proquest_journals_214528891 |
| source | Wiley Online Library Journals Frontfile Complete; Business Source Complete |
| subjects | Attitudes Brand loyalty Consumer behavior consumer behaviour Consumption Habits Information processing Loyalty Marketing Processes Tourism |
| title | The case for process approaches in loyalty research in tourism |
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