Health or self-indulgence? The motivations and characteristics of spa-goers

This study examines the underlying factors that motivate travellers to search for spa experiences while travelling. It also attempts to explore the different perceptions of the spa experience and identify the relevant socio‐demographic characteristics of spa‐goers. Based on the findings from a focus...

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Veröffentlicht in:	The international journal of tourism research 2009-03, Vol.11 (2), p.185-199
Hauptverfasser:	Mak, Athena H. N., Wong, Kevin K. F., Chang, Richard C. Y.
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer behavior Demographics Discriminant analysis factor analysis health and wellness tourism Hong Kong travellers Motivation Resorts & spas spa tourism spa-goers Studies Tourism tourist motivation
Online-Zugang:	Volltext
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