Health or self-indulgence? The motivations and characteristics of spa-goers
This study examines the underlying factors that motivate travellers to search for spa experiences while travelling. It also attempts to explore the different perceptions of the spa experience and identify the relevant socio‐demographic characteristics of spa‐goers. Based on the findings from a focus...
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| Veröffentlicht in: | The international journal of tourism research 2009-03, Vol.11 (2), p.185-199 |
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| container_title | The international journal of tourism research |
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| creator | Mak, Athena H. N. Wong, Kevin K. F. Chang, Richard C. Y. |
| description | This study examines the underlying factors that motivate travellers to search for spa experiences while travelling. It also attempts to explore the different perceptions of the spa experience and identify the relevant socio‐demographic characteristics of spa‐goers. Based on the findings from a focus group interview and a review of literature, an instrument consisting of 21 motivating items was developed and used in a survey of Hong Kong spa‐goers. Factor analysis revealed that ‘relaxation and relief’, ‘escape’, ‘self‐reward and indulgence’, and ‘health and beauty’ are important factors that motivate travellers to visit spas. The findings of this study will provide researchers and practitioners in the spa industry with useful insights into understanding the present nature of the demand of spa in the Asian market. Copyright © 2008 John Wiley & Sons, Ltd. |
| doi_str_mv | 10.1002/jtr.703 |
| format | Article |
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The findings of this study will provide researchers and practitioners in the spa industry with useful insights into understanding the present nature of the demand of spa in the Asian market. Copyright © 2008 John Wiley & Sons, Ltd.</description><identifier>ISSN: 1099-2340</identifier><identifier>EISSN: 1522-1970</identifier><identifier>DOI: 10.1002/jtr.703</identifier><language>eng</language><publisher>Chichester, UK: John Wiley & Sons, Ltd</publisher><subject>Consumer behavior ; Demographics ; Discriminant analysis ; factor analysis ; health and wellness tourism ; Hong Kong travellers ; Motivation ; Resorts & spas ; spa tourism ; spa-goers ; Studies ; Tourism ; tourist motivation</subject><ispartof>The international journal of tourism research, 2009-03, Vol.11 (2), p.185-199</ispartof><rights>Copyright © 2008 John Wiley & Sons, Ltd.</rights><rights>Copyright Wiley Periodicals Inc. 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Copyright © 2008 John Wiley & Sons, Ltd.</description><subject>Consumer behavior</subject><subject>Demographics</subject><subject>Discriminant analysis</subject><subject>factor analysis</subject><subject>health and wellness tourism</subject><subject>Hong Kong travellers</subject><subject>Motivation</subject><subject>Resorts & spas</subject><subject>spa tourism</subject><subject>spa-goers</subject><subject>Studies</subject><subject>Tourism</subject><subject>tourist motivation</subject><issn>1099-2340</issn><issn>1522-1970</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2009</creationdate><recordtype>article</recordtype><recordid>eNp10M9LwzAUwPEgCs4p_gvBiwfJzI-2WU4iw626MUEmO4Y0TbbOrplJp-6_N1Lx5um9w4f34AvAJcEDgjG93bR-wDE7Aj2SUoqI4Pg47lgIRFmCT8FZCBuMMRcJ6YFpblTdrqHzMJjaoqop9_XKNNrcwcXawK1rqw_VVq4JUDUl1GvllW6Nr0Jb6QCdhWGn0MoZH87BiVV1MBe_sw9exw-LUY5mz5PH0f0M6YSmDAmDLS2HqbWiZKzQlDJimVU8w1rzNCOEUFMYrjPChqwoMlUQZe2wYMzGCyXrg6vu7s67970Jrdy4vW_iS0lJktKEUB7RdYe0dyF4Y-XOV1vlD5Jg-RNKxlAyhoryppOfVW0O_zH5tHjpNOp0DGC-_rTybzLjjKdyOZ_IXCzz6XguZMq-AfIneHw</recordid><startdate>200903</startdate><enddate>200903</enddate><creator>Mak, Athena H. 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| fulltext | fulltext |
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| ispartof | The international journal of tourism research, 2009-03, Vol.11 (2), p.185-199 |
| issn | 1099-2340 1522-1970 |
| language | eng |
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| source | Wiley Journals; EBSCOhost Business Source Complete |
| subjects | Consumer behavior Demographics Discriminant analysis factor analysis health and wellness tourism Hong Kong travellers Motivation Resorts & spas spa tourism spa-goers Studies Tourism tourist motivation |
| title | Health or self-indulgence? The motivations and characteristics of spa-goers |
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