Integrating customer relationship management and revenue management: A hotel perspective

A number of authors have advocated a move towards integrating customer relationship management (CRM) and revenue management (RM). The implications of integrating CRM and RM strategies in the context of the hotel environment, however, have received little attention. The key questions that need to be...

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Veröffentlicht in:	Journal of revenue and pricing management 2003-04, Vol.2 (1), p.7-21
Hauptverfasser:	Noone, Breffni M, Kimes, Sheryl E, Renaghan, Leo M
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand loyalty Customer relationship management Customer services Customers Financial management Hotels & motels Human resource management Market segmentation Pricing policies Profitability Revenue management Theory
Online-Zugang:	Volltext
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