Multiproduct revenue management: An empirical study of Auto Train at Amtrak
This study involves working with Amtrak, the National Railroad Passenger Corporation, to develop a revenue management model. The Revenue Management Department at Amtrak provides the sales data of Auto Train, a service of Amtrak that allows passengers to bring their vehicles on the train. We analysed...
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Veröffentlicht in: | Journal of revenue and pricing management 2008-06, Vol.7 (2), p.172-184 |
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Hauptverfasser: | , , |
Format: | Artikel |
Sprache: | eng |
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Online-Zugang: | Volltext |
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Zusammenfassung: | This study involves working with Amtrak, the National Railroad Passenger Corporation, to develop a revenue management model. The Revenue Management Department at Amtrak provides the sales data of Auto Train, a service of Amtrak that allows passengers to bring their vehicles on the train. We analysed the demand from the sales data and built a mathematical model to develop a pricing system for Auto Train. An algorithm was developed to calculate the optimal pricing strategy that yields the maximum revenue. We further introduced three pricing policies
Myopic
policy,
Static-Price
heuristic, and
Pseudo-Dynamic
heuristics, as benchmarks for our dynamic programming solution. Because Auto Train is a real-world application of multiproduct revenue management, our findings make an important contribution to the revenue management literature. |
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ISSN: | 1476-6930 1477-657X |
DOI: | 10.1057/rpm.2008.9 |