Multiproduct revenue management: An empirical study of Auto Train at Amtrak

This study involves working with Amtrak, the National Railroad Passenger Corporation, to develop a revenue management model. The Revenue Management Department at Amtrak provides the sales data of Auto Train, a service of Amtrak that allows passengers to bring their vehicles on the train. We analysed...

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Veröffentlicht in:Journal of revenue and pricing management 2008-06, Vol.7 (2), p.172-184
Hauptverfasser: Sibdari, Soheil, Lin, Kyle Y, Chellappan, Sriram
Format: Artikel
Sprache:eng
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Zusammenfassung:This study involves working with Amtrak, the National Railroad Passenger Corporation, to develop a revenue management model. The Revenue Management Department at Amtrak provides the sales data of Auto Train, a service of Amtrak that allows passengers to bring their vehicles on the train. We analysed the demand from the sales data and built a mathematical model to develop a pricing system for Auto Train. An algorithm was developed to calculate the optimal pricing strategy that yields the maximum revenue. We further introduced three pricing policies Myopic policy, Static-Price heuristic, and Pseudo-Dynamic heuristics, as benchmarks for our dynamic programming solution. Because Auto Train is a real-world application of multiproduct revenue management, our findings make an important contribution to the revenue management literature.
ISSN:1476-6930
1477-657X
DOI:10.1057/rpm.2008.9