Greening corporate identity: CSR online corporate identity reporting

Purpose - The purpose of this paper is to explore the motivations for and the impact of corporate social responsibility (CSR) online reporting on organisational identity development and stakeholder relationship management through corporate web communication and information strategies.Design methodol...

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Veröffentlicht in:	Corporate communications 2009-08, Vol.14 (3), p.249-263
Hauptverfasser:	Rolland, Deborah, O'Keefe Bazzoni, Jana
Format:	Artikel
Sprache:	eng
Schlagworte:	Business communications Business ethics Business operations Charities Communication Communication channels Content analysis Corporate communications Corporate identity Corporate social responsibility Principles Reputation management Reputations Social responsibility Society Stakeholder analysis Stakeholders Strategic planning Studies Values Websites World Wide Web Worldwide web
Online-Zugang:	Volltext
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