Sprachenwahl im Tourismus: Italienisch

Tourism is the leading economy of the 21st century also for Italy. The language could also benefit from it, which statistically performs very well in many areas (on the world stage, on the internet, in foreign language learning, etc.). Unfortunately, the country’s tourist-economic importance does no...

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Veröffentlicht in:Sociolinguistica 2018-11, Vol.32 (1), p.57-68
1. Verfasser: Moraldo, Sandro M.
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creator Moraldo, Sandro M.
description Tourism is the leading economy of the 21st century also for Italy. The language could also benefit from it, which statistically performs very well in many areas (on the world stage, on the internet, in foreign language learning, etc.). Unfortunately, the country’s tourist-economic importance does not correlate positively with its language value. Here, the Italian state is asked to do more with investment for the ‚visibility’ of the language in the tourism sector, e.g. with the opening of foreign ENIT headquarters.
doi_str_mv 10.1515/soci-2018-0006
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source Sociological Abstracts; De Gruyter journals
subjects 21st century
ENIT
Foreign language learning
Internet
Investments
Italian as a second language
Italian L 2
Language acquisition
Language attitudes
Language choice
leading economy
localization
Second language learning
Sociolinguistics
Tourism
title Sprachenwahl im Tourismus: Italienisch
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