Rebate mechanism for the manufacturer in two-level supply chains

In a supply chain setting, the manufacturer's strategy to offer mail-in rebates directly to customers or retailer rebates to retailer is pivotal. Retailer may pass some fraction of such retailer rebates to end customers. We discuss two important implications for rebates: 1) For both type of reb...

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Veröffentlicht in:	Asia Pacific management review 2018-12, Vol.23 (4), p.301-309
Hauptverfasser:	Muzaffar, Asif, Malik, Muhammad Nasir, Rashid, Ammar
Format:	Artikel
Sprache:	eng
Schlagworte:	Coordination mechanism Marketing-operations interface Rebates Retail stores Stackelberg game Supply chains Targeted rebates
Online-Zugang:	Volltext
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