Open Innovation In Practice
By combining internal and external competencies and knowledge, both in R&D and marketing, the multinational life sciences and performance materials company DSM is opening up its innovation process. DSM recognizes that successful, profitable innovation depends upon teamwork and an entrepreneurial...
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| Veröffentlicht in: | Research technology management 2005-07, Vol.48 (4), p.24-28 |
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| container_title | Research technology management |
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| creator | Kirschbaum, Robert |
| description | By combining internal and external competencies and knowledge, both in R&D and marketing, the multinational life sciences and performance materials company DSM is opening up its innovation process. DSM recognizes that successful, profitable innovation depends upon teamwork and an entrepreneurial culture. The presence of a business group dedicated to business development and venturing testifies to the increased importance of speeding up innovation at DSM, using both internal and external leads at all stages of new business development. During this process, different management styles are required, ranging from a scientific approach in the early stages, to an entrepreneurial attitude in the early phase of commercialization, to a more risk-adverse mindset once the business has matured. As DSM understands it, innovation is a culture, not a process. |
| doi_str_mv | 10.1080/08956308.2005.11657321 |
| format | Article |
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| ispartof | Research technology management, 2005-07, Vol.48 (4), p.24-28 |
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| language | eng |
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| source | Business Source Complete; JSTOR Archive Collection A-Z Listing |
| subjects | Biological sciences Business Business development Business structures Consumer goods industries Corporate culture creating value Demand side management Innovations Licensing Life sciences Open innovation Organizational change Sales Start up firms Startups Success Technological innovation Technology Value creation venturing |
| title | Open Innovation In Practice |
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