Ignition Tradition? A Case Study of the Florida State University Athletics Department’s 2014 Logo Redesign

Brand marks are important representations of organizations. Over time, due to a variety of reasons, brand marks may cease to be effective representations and require redesign. In recent years, a number of sport organizations have undertaken efforts to design new or update existing brand marks. In th...

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Veröffentlicht in:	Journal of applied sport management 2018-01, Vol.10 (3), p.1-14
Hauptverfasser:	Hedlund, David P., Gordon, Brian S., Yoshida, Masayuki, St. Germain, Joseph, McPhatter, Marlon
Format:	Artikel
Sprache:	eng
Schlagworte:	Analysis Brand equity Purchase intention
Online-Zugang:	Volltext
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