Explaining the embodied hospitality experience with ZMET

Purpose Scholars have rarely applied an embodied perspective when studying hospitality experiences. They have given even less attention to methodological considerations. This paper aims to introduce Zaltman’s Metaphor elicitation Technique (ZMET) to explore various domains of the embodied experience...

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Veröffentlicht in:	International journal of contemporary hospitality management 2018-11, Vol.30 (11), p.3442-3461
Hauptverfasser:	Ji, Mingjie, King, Brian
Format:	Artikel
Sprache:	eng
Schlagworte:	Culture Embodiment Emotions Food Hospitality industry Inscriptions Methods Research methodology Researchers Restaurants Senses Studies Tourism
Online-Zugang:	Volltext
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