Exploring innovative methodologies for child-centric consumer research

Purpose - We discuss the use of creative qualitative techniques for research studies focusing on young participants and encourage the development of what we term a "child-centric" approach. We hope that by sharing our experiences we can help move forward the discussion of child-centric app...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Qualitative market research 2005-01, Vol.8 (2), p.157-175
Hauptverfasser:	Banister, Emma N, Booth, Gayle J
Format:	Artikel
Sprache:	eng
Schlagworte:	Adults Children & youth Consumers Culture Data collection Ethnography Innovations Qualitative research Research methodology Researchers Sociology
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!