The Effect of Product Introduction Delays on Operating Performance

This paper provides empirical evidence on the effect of product introduction delays on accounting-based measures of operating performance. Based on a diverse set of 450 publicly traded firms that experienced product introduction delays, we find that delays have a statistically significant negative e...

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Veröffentlicht in:Management science 2008-05, Vol.54 (5), p.878-892
Hauptverfasser: Hendricks, Kevin B, Singhal, Vinod R
Format: Artikel
Sprache:eng
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