The Effect of Product Introduction Delays on Operating Performance
This paper provides empirical evidence on the effect of product introduction delays on accounting-based measures of operating performance. Based on a diverse set of 450 publicly traded firms that experienced product introduction delays, we find that delays have a statistically significant negative e...
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Veröffentlicht in: | Management science 2008-05, Vol.54 (5), p.878-892 |
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Hauptverfasser: | , |
Format: | Artikel |
Sprache: | eng |
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Online-Zugang: | Volltext |
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