Engaging audiences on social media: Identifying relationships between message factors and user engagement on the American Cancer Society’s Facebook page

•User engagement was measured through number of likes, shares, and comments.•Cancer-related posts received more user engagement than posts not related to cancer.•Posts by ACS received more user engagement than posts by businesses, nonprofits, and individuals. In this study, a content analysis was co...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Telematics and informatics 2018-10, Vol.35 (7), p.1832-1844
Hauptverfasser:	Srivastava, Jatin, Saks, Jeremy, Weed, Amanda J., Atkins, Aaron
Format:	Artikel
Sprache:	eng
Schlagworte:	American Cancer Society Cancer Content analysis Digital media Facebook LCM4P Message processing Message relevance Social media engagement Social networks Source credibility
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!